Short-term, senior-level lifecycle guidance to help you reach a specific marketing goal—at no cost.
If you’re a small business in Aurora or the western Chicago suburbs, chances are your marketing team is stretched thin. Email and automation exist, but onboarding, retention, or segmentation aren’t performing the way they should—and no one has time to step back and fix it properly.
I offer free, short-term lifecycle consulting to help one local business at a time focus on the highest-impact improvements.
What This Is
This is a goal-driven consulting engagement, designed to help you solve one real problem—not everything at once.
Examples include:
- Improving customer or subscriber onboarding
- Reducing early churn or disengagement
- Fixing audience definitions and segmentation
- Creating a simple, sustainable lifecycle framework
- Identifying quick wins your team can execute immediately
Engagements typically run 2–4 weeks.
Who This Is For
This offering is designed specifically for small businesses that meet all of the following criteria:
- Fewer than 50 employees
- Less than $2 million in annual revenue
- At least one full-time employee spending 50%+ of their time on marketing
- Active or planned use of email, SMS, or marketing automation
- A clear, near-term goal you want to achieve
If marketing is everyone’s side job, this won’t be the right fit.
Transparency: What I Get Out of This
I believe in being clear about expectations on both sides.
In exchange for providing free lifecycle consulting, my intent is to publish anonymized experiments, learnings, and outcomes on my blog, with your consent.
In practice:
- I may share the challenge, test approach, and results
- Company names, customer data, and identifying details are never shared without approval
- You’ll have the opportunity to review anything before it’s published
This helps me build real-world case studies while giving your business senior-level guidance without a financial commitment.
What You Can Expect
This is:
- Strategic, practical lifecycle guidance
- Clear next steps and prioritization
- Frameworks your team can own and maintain
This is not:
- Ongoing execution
- A retainer or agency engagement
- Open-ended consulting without accountability
Limited Availability (Please Read)
I work with only one business at a time, so I can provide thoughtful, hands-on support. This will also allow me to keep my 9-5, while helping my community in my own way.
Because of this, spots are limited and applications are reviewed selectively.
Why Aurora?
I prioritize businesses in Aurora and the western suburbs because this area is full of capable teams doing a lot with limited resources. And lifecycle marketing is often the missing leverage point.
About Me
I’m a senior lifecycle marketing professional with 15+ years of experience helping businesses drive engagement, retention, and growth through email and automation.
My focus is on practical systems, clear thinking, and results, not theory for theory’s sake.
Apply for Free Lifecycle Consulting
If you think this could help your business, apply below. The application is brief and designed to ensure this is a strong fit.
If you’re selected, I’ll reach out to schedule a discovery call.
Limited availability. One business at a time.