Fractional Lifecycle Marketing & CRM
I turn customer behavior into revenue.
I help SaaS, subscription and consumer brands find and fix opportunities across the customer lifecycle, from onboarding and activation through retention, expansion and re-engagement.
See my results. | Let’s Talk.
Results, not activity.
154%
increase in annual-plan adoption
97%
increase in purchases through behavioral personalization
160%
Increase in purchases from re-engagement
Low Hanging Fruit #009: The Day My Boss Divided an Email into Four Equal Parts
I understood that customers needed direction. But I didn’t realize that my boss did too.
Stacy doesn’t just execute — she finds smarter, more scalable ways to do things, pushing the team to elevate our approach through sharper process design and experimentation.
Anita Bala, Sr. Director of Product Marketing, Lifecycle & Growth
Stacy has been a manager that protects her team, stays calm under pressure, and manages in a way that is patient and always willing to share her knowledge.
Jamie Peplinski, Senior Lifecycle Manager