I turn customer behavior into revenue.
For more than 15 years, I’ve helped SaaS, subscription, and consumer brands improve activation, retention, and monetization through lifecycle marketing.
This site is where I share the ideas, tests, and observations that shaped those results.
Read more about me.
Low Hanging Fruit #009: The Day My Boss Divided an Email into Four Equal Parts
I understood that customers needed direction. But I didn’t realize that my boss did too.
Stacy doesn’t just execute — she finds smarter, more scalable ways to do things, pushing the team to elevate our approach through sharper process design and experimentation.
Anita Bala, Sr. Director of Product Marketing, Lifecycle & Growth
Stacy has been a manager that protects her team, stays calm under pressure, and manages in a way that is patient and always willing to share her knowledge.
Jamie Peplinski, Senior Lifecycle Manager