Driving Retention, Engagement & Growth for SaaS and Digital Brands.
I’m a Lifecycle and CRM leader with 15+ years developing multi-channel programs that strengthen retention, increase activation, and drive sustainable revenue growth. I build the systems, frameworks, and team structures that help SaaS and consumer brands create meaningful, relevant customer experiences at scale.
Low Hanging Fruit #003: Send Raw Data, Not Pre-baked Events
I usually like to give you something you can test and measure right away. This post is a little different. It is more “foundational principle” than “run this A/B test,” but it will save you headaches for years if you get it right early.
Stacy doesn’t just execute — she finds smarter, more scalable ways to do things, pushing the team to elevate our approach through sharper process design and experimentation.
Anita Bala, Sr. Director of Product Marketing, Lifecycle & Growth
Stacy has been a manager that protects her team, stays calm under pressure, and manages in a way that is patient and always willing to share her knowledge.
Jamie Peplinski, Senior Lifecycle Manager