Senior Lifecycle Marketing Leader Driving Retention, Engagement & Growth for SaaS and Digital Brands.
My name is Stacy Strunk and I have more than 20 years of experience driving engagement, retention and revenue growth for SaaS and B2C brands through data-driven strategy and hands-on execution. I specialize in scaling lifecycle programs that deliver measurable impact, like boosting conversions, reducing churn and improving deliverability across millions of customers.
Low Hanging Fruit #003: Send Raw Data, Not Pre-baked Events
I usually like to give you something you can test and measure right away. This post is a little different. It is more “foundational principle” than “run this A/B test,” but it will save you headaches for years if you get it right early.
Stacy doesn’t just execute — she finds smarter, more scalable ways to do things, pushing the team to elevate our approach through sharper process design and experimentation.
Anita Bala, Sr. Director of Product Marketing, Lifecycle & Growth
Stacy has been a manager that protects her team, stays calm under pressure, and manages in a way that is patient and always willing to share her knowledge.
Jamie Peplinski, Senior Lifecycle Manager