Driving Retention, Engagement & Growth for SaaS and Digital Brands.
I’m a Lifecycle and CRM leader with 15+ years developing multi-channel programs that strengthen retention, increase activation, and drive sustainable revenue growth. I build the systems, frameworks, and team structures that help SaaS and consumer brands create meaningful, relevant customer experiences at scale.
Read more about me.
Low Hanging Fruit #004: Why I Still Hire Lifecycle Marketers Who Know HTML
I don’t demand mastery or perfection, but I want my new hires to be able to hand-code a simple HTML email from a blank file using a text editor or a notebook.
Stacy doesn’t just execute — she finds smarter, more scalable ways to do things, pushing the team to elevate our approach through sharper process design and experimentation.
Anita Bala, Sr. Director of Product Marketing, Lifecycle & Growth
Stacy has been a manager that protects her team, stays calm under pressure, and manages in a way that is patient and always willing to share her knowledge.
Jamie Peplinski, Senior Lifecycle Manager