I’m a Lifecycle and CRM leader with 15+ years developing multi-channel programs that strengthen retention, increase activation, and drive sustainable revenue growth.
My approach blends strategic clarity with operational discipline:
- Architecting lifecycle automation in Braze, Iterable, and SFMC
- Building segmentation models that improve targeting and personalization
- Leading teams through structured experimentation, analysis, and iteration
- Improving onboarding, activation, and long-term engagement through thoughtful, customer-first design
- Translating data and behavioral insights into clear lifecycle roadmaps
If you’re looking for leadership that can elevate your lifecycle program with practical strategy, clean execution, and dependable results, you’re in the right place.
I work with companies that need senior lifecycle expertise without necessarily needing another full-time senior hire. That might mean fractional leadership, hands-on CRM and automation support, a defined optimization project, or simply an experienced set of eyes on a lifecycle program that isn’t performing the way it should.