I’m a Lifecycle and CRM leader with 15+ years developing multi-channel programs that strengthen retention, increase activation, and drive sustainable revenue growth.
My approach blends strategic clarity with operational discipline:
- Architecting lifecycle automation in Braze, Iterable, and SFMC
- Building segmentation models that improve targeting and personalization
- Leading teams through structured experimentation, analysis, and iteration
- Improving onboarding, activation, and long-term engagement through thoughtful, customer-first design
- Translating data and behavioral insights into clear lifecycle roadmaps
I thrive in mid-stage companies that value lifecycle as a core growth driver and need a calm, steady hand to build or mature CRM programs. My work is grounded in strong data foundations, collaborative cross-functional partnerships, and an emphasis on clear, measurable outcomes.
If you’re looking for leadership that can elevate your lifecycle program with practical strategy, clean execution, and dependable results, you’re in the right place.